You manage a full career and a full life. You show up, plan ahead, and handle what needs handling.
Money still stresses you out, even though you earn well. You make decisions and second-guess them afterward, and you feel like, by now, you should feel clearer about your money.
That’s what I help with.
Hi, I’m Holly Wallis.
I’m a Personal Finance and Profitability Coach, and I work with women who are doing well on paper and still carry tension around money that never really goes away.
Most of them have never had anyone help them build a clear, reliable approach to their own money that they can actually trust.
That’s what I do. I help you see your full financial picture clearly, make decisions with confidence, and feel like money is finally something you’re in charge of.
Holly Wallis is a Certified Professional Co-Active Coach with advanced training in Financial Coaching. Degrees in Business Management, Marketing, and Psychology. Coaching women since 2017. Entrepreneur since 2008.
Here’s what we work on together:
- Get clear on where your money actually goes each month, without judgment
- Build a proactive approach to your cash flow so you’re planning ahead instead of cleaning up after
- Make financial decisions you feel good about, because you know what you have and where it goes
- Develop a money approach that fits how your life really works, not how you wish it did
When you’re ready to feel in control of your money, I’d love to talk. Your Money Clarity Call is a free 30-minute conversation about what’s keeping your money decisions reactive, and whether coaching would help. Click the button to book your call.
Two ways to start

FREE GUIDE:
3 Easy Steps to Look At Your Money
(Even When You’d Rather Not)
A free guide that helps you recognize the pattern behind why you keep not looking at your money. See the loop, find your entry point, and pick one action to break it.

FREE QUIZ:
You Make Good Money.
Why Doesn’t It Feel That Way?
Five minutes. A free look at how you relate to your money. You’ll find out which of four financial personality types fits you and what it means for how you handle money.
Already downloaded the guide or taken the quiz?
The next step is the Clear & Confident Money Playbook.
What Clients Say After Six Months
I didn’t have things organized, so I wasted so much time on stress and inefficiency. I can see the big picture now and have a clearer understanding of my finances. I have realistic goals for profit and long-term success, which helps me finally feel hopeful.
—Maryanne
I gained new confidence in myself, which helped me make decisions. I’d highly recommend Holly to anyone struggling to get on top of personal or business finances. She helped me fit it all together. I really appreciated her ‘no shame’ approach, her willingness to look at my issues holistically, and her genuine encouragement.
—Sam
I have grown so much professionally and personally. I was feeling hopeless and now I feel like I have things more under control. Coaching with Holly has been a lifesaver for me. I got the much needed help into running my business more smoothly and more profitably. Now I feel more confident. It’s hard work that really pays off.
—Linn
